Seminar: Guide to Communication on Bioplastics (location: Büro C, hall 8b 1st floor)
The GUIDE TO COMMUNICATION ON BIOPLASTICS SEMINAR aims at safeguarding good communication along the entire value chain of bioplastics. It pinpoints critical areas and issues and offers practical help to marketing and communications professionals striving to forcefully and correctly present the innovative aspects of bioplastics in conformity with established standards.
The Guide to Communication on Bioplastics is a presentation-based seminar covering the essentials of sound and effective communication of the peculiar properties of bio-based and biodegradable plastics:
- Bioplastics – what exactly are they?
- What are environmental and sustainability claims for?
- Relevant issues in the communication for bioplastics:
- Biodegradation and recycling
- Bio-based content
- Sustainability of bioplastics
- Relevant standards, directives, and regulations
- Labels and multi-labelling approaches
- The good, the bad & the ugly: examples of bioplastic communication
- Critical issues: land use, marine biodegradation, recycling, GMO
Businesses and brands around the globe are looking for innovative ways to reduce their footprint on the environment and are responding to the increased demand for sustainable products and packaging by tapping the many benefits bioplastics can offer along the entire value chain. However, some confusion and misunderstandings still prevail around the nature and benefits of bioplastics and how to communicate these properties and advantages correctly. This translates into an increasing demand for truthful, accurate, and easy to verify information on products that claim a reduced impact on the environment. However, breaking down complex properties and expert language into easily understandable claims is a big challenge – particularly in view of international standards that set strict guidelines for environmental communication.
WHO SHOULD ATTEND?
This half-day seminar was designed with all those in mind whose professional roles involve communicating the properties, and especially environmental and sustainability aspects, of bioplastic products and materials. In particular, marketing professionals responsible for product communication will benefit from this seminar. It also reflects back on, and will be very useful for, product design functions that need to know which bioplastic product properties and features can be translated into accurate and meaningful product marketing claims.
To REGISTER FOR THE SEMINAR, please contact us on seminar(at)european-bioplastics.org