Interactive printed electronic labels light up beverage bottles

Innovia Films Ltd, global manufacturer of speciality films, and PragmatIC Printing Ltd, pioneer in imprinted logic circuits, has announced the successful integration of printed electronic label functionality onto Innovia Films' Biaxially Oriented Polypropylene (BOPP) label substrates.

Electronic Labels

The first prototypes are interactive bottle labels that activate a sequence of flashing lights when the bottle is held. This is only one example, from numerous possibilities, of how active packaging can be used to attract, inform or interact with the consumer.

Innovia Films exhibited the prototype electronic labels on their stand at the Packaging Innovations show held at the Business Design Centre in London recently.

Scott White, Chief Executive Officer of PragmatIC Printing commented: "Our collaboration with Innovia Films has demonstrated that our unique imprinted electronics can be integrated successfully onto label and packaging films. We now aim to progress these concepts together towards volume production and commercial deployment."

Steve Langstaff, OPP Product Manager at Innovia Films enthused: "This is a highly significant step for BOPP. Innovia Films is well known within the packaging and labels arena as a proactive developer of specialist surfaces on BOPP films. This exciting development is only a small part of a larger project getting printable electronics into volume packaging markets."

Sources: Innovia Films Ltd. www.innoviafilms.com
Packaging International www.packaging-int.com