You are here: News. News Archive. Convenience & Packaging.
Packaging in a Digital World - International ProCarton Congress 2012
The Pro Carton Congress has established itself as an international information event and networking platform for packaging, marketing and design. The topic - “Packaging in a Digital World“ - opens up tremendous opportunities and will keep the packaging supply chain spellbound over the next few years.
The more information, advertising and sales move to the Internet, the more important the role of packaging: as decisive representative of the product in the material world. Pro Carton has invited some of the leading experts from industry and science as speakers.
Today already, more than half of all mobile phones are Smartphones which provide their owners with additional information at all times and places via “Augmented Reality“ from the Internet. QR (“Quick Response”) codes are given on an increasing number of products. EPC (“Electronic Product Code“), NFC (“Near Field Communication“), and other technologies are just around the corner.
It is therefore time to for us to sit down and decide on packaging and its significance in a digital world. Studies have shown: the future is promising, cartonboard and cartons will continue to remain the most important brand messengers in the real world. Not least by the advantages in sustainability which are appreciated by consumers.
Further, packaging offers real connectivity in a digital environment, and this alters its role in the interplay of media: it becomes more of a medium in its own right. In order to meet this challenge, it is essential to make its contribution within the media mix more transparent and comparable. As part of the congress, the study “Packaging Effect: Cartons Role in Media Evaluations“ by Pointlogic International Media Consultants will be presented.
The congress offers all participants first-hand high level information as well as the opportunity of networking and exchanging know-how. International speakers will be covering the entire spectrum of topics: from research, via brands and marketing, retail, design and supply chain, to brand protection.
The highlight will be the presentation of the 15. Pro Carton/ECMA Awards with the special award of the Pro Carton President as well as the Design Awards on the evening of the 18. April 2012 as part of the Award Party.
International Pro Carton Congress 2012
Location: Düsseldorf, CCD Congress Center Düsseldorf
Date: 18./19. April 2012
Registration for the Pro Carton Congress commences as of November 2011 at www.procarton.com. Further details on the programme, the speakers, and hotels will be updated regularly online as well.
Enrolment fee incl. Pro Carton Award Party: € 790.00
Early-bird bonus up to 15 February 2012: € 690.00
All stated prices are per person plus VAT.
For questions and further information please contact:
Suzanne Mc Ewen, Head of Marketing and Communications
[+43 1 218 6918] -
( Source: PRO CARTON )