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Packaged milk to outsell ‘loose’ milk in developing world by 2014
The research entitled Tetra Pak Dairy Index [Fourth edition] also forecasts that India and China will drive the global consumption of liquid diary products (LDP), which is set to rise by 30% to 350 billion litres by 2020.
LDP includes white milk and other liquid dairy products such as flavoured milk, drinking yoghurt, sweetened condensed milk, lactic acid drinks, baby and toddler milk.
According to the fourth diary index report, last year, around 51% of white milk consumed in developing countries was bought loose and 49% in packages. Sales are forecast to reach a tipping point in 2014 with around 55% of white milk forecast to be sold in packages.
This is expected to climb further towards 70% by 2020, according to Tetra Pak. Tetra Pak said that rising prospertiy and urbanisation in Africa and Latin America will also fuel growth of LDP demand.
According to Tetra Pak, loose milk is typically sold in India, Pakistan, Sri Lanka and Bangladesh. Milkmen carry unpasteurized milk in large metal cans on their bicycles and mopeds from the farm gate to doorsteps or city streets. It is poured from the milkman’s can into a jug or bottle.
In India’s largest cities it is estimated that the majority of white milk is already sold packaged. But in the countryside loose milk still dominates.
Tetra Pak India marketing manager Sumit Khatter said that across India there had been a marked shift towards packaged milk. He said: “People have more money, less time and they have moved away from the countryside. They are increasingly living closer to a city grocery store than a diary farm.”
The report states that the UK was the fourth biggest consumer of milk per capita in 2009, in the world. Tetra Pak UK marketing manager Gail Scotland said that more people in the UK were living in smaller households or on their own, so there “is an opportunity for invidualised and portion packs to grow in popularity in the UK”.
According to the report, the UK’s LDP consumption is expected to rise by 1% to around seven billion litres from 2009 to 2013 due to a “growing demand for flavoured milk and drinking yoghurt”.
The dairy boom will be most pronounced in Asia, according to Tetra Pak, led by India and China, where increased prosperity and rapid growth of the middle class will spur a significant rise in consumption.
“Surging demand for packaged food will heighten competition for secure supplies of sustainable energy and raw materials,” said Tetra PakPresident and CEO Dennis Jönsson. “This will amplify the call for greater efficiency, cost control and environmental performance. Global and local players will increasingly compete for growth in developing markets, accelerating consolidation.”
Source: Packaging News UK
( Source: PACKAGING NEWS UK )