Simplicity in the sense of quality of life means the conscious reduction of complexity. It is the pursuit for happiness in concentrating on the essential.

In terms of packaging this means:
• easy and efficient handling of transport packaging
• easy and efficient handling of promotional placements
• convenience for the shopper by clearly arranged product presentation
• convenience in handling of consumer packaging
• material and process efficient construction
• simple and clear packaging design
The Innovationparc Packaging presents simplicity (reduction) by means of a convenience store.

› Aussteller und Vortragsprogramm [PDF]

Identity in the sense of quality of life means feeling comfortable in an increasingly global and complex world.

This feeling of comfort can be achieved by belonging to a group, a lifestyle or other factors providing identity.
In terms of packaging this means:
• to create brand identity and brand differentiation
• to provide information about the identity of brands
• to communicate information about the identity of
• brands to business partners and to consumers

›ipc1101_01292_Identity_WEB.pdf

Health is at the top of the list of life’s priorities and thus is one of the major if not the component of quality of life. It is no longer considered a given fact but something that can be actively influenced.

All societal trends indicate that prevention will become increasingly important, and more and more will be left to the individual’s responsibility.

This is why the booth concept was named “Dr. Happy,” signifying the future trend where consumers will ask for products that proactively contribute to their health and well-being.

Physicians will become advisors, with prevention as therapy. Which products and packaging will play a role in the quest to live healthy and sustainable lives?

Designer and material manufacturers have been working in teams to achieve optimum results in product and packaging development, based on the diverse range of professions and competencies available among the project participants represented in the production chain.

Project work results - product innovations and packaging solutions – are shown in the Dr. Happy Shop in an inspiring and anticipatory environment. This includes food, but also products from the non-food sector.

› Aussteller und Vortragsprogramm [PDF]

Aesthetics contributes to the quality of life by enriching our every day lifes with beauty and elegance. While this statement sounds somewhat simple it is much more difficult to narrow the term futher down. On the other hand, of course, not everything is aesthetic.

At the Innovationparc Packaging four teams each consisting of a participant from the packaging material industry and one from the field of packaging design together provide four answers to the question “What is aesthetics?“. Therefore the teams are approaching the question from two directions. How can aesthetics contribute to the development of innovative packaging solutions and new packaging designs?

As the trend towards aesthetic packaging designs and innovative packaging solutions nowadays plays a role in every field of the consumer industry the team projects show examples from four different branches. This also refers to the cheap chic development – the fact that in the future aesthetics will gain more importance in every field of the consumer industry.

But aesthetics is not limited to the packaging of a product itself. This trend also contributes to the whole process of buying. Hence the four team projects branded with stores trademark “Birds of Paradise“ are staged in the extraordinary surrounding of the concept store “Paradise Garden“.

› Aussteller und Vortragsprogramm [PDF]

Meaning is the major component of quality of life because the sense of meaningful action gives our life direction. The realisation that resources are not limitless moves sustainable economics and consumption to the very heart of society’s debate on meaning.

In terms of packaging this means:
• efficient, sustainable packaging solutions
• recycable materials, shelf-ready packaging
• smart packaging in terms of a reduced CO2-footprint
• intelligent packaging that motivates the consumer to adopt a green lifestyle
• emotional packaging that shows the consumer to make the right choice.

› Aussteller und Vortragsprogramm [PDF]