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Bionade relies on Recyclable Labels
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Bionade relies on Recyclable Labels
The paper and packaging manufacturer Stora Enso has succeeded for the first time in producing recyclable label paper for the refillable segment. Since the end of last year, the successful producer of soft drinks Bionade has relied upon recyclable labels and thus is signalling that it is taking an additional step towards sustainability.
More than ever, companies throughout the world today are focusing on designing their packaging to be as environmentally friendly as possible. In the new “NeoSet” label paper from Stora Enso, fresh fibre from sustainable forestry is processed with fibres from waste paper recycling (PCW post-consumer waste). The recycling percentage is 30 percent. By manufacturer’s accounts, the result is a quite unique waterproof and alkali-proof label paper which can also be used for the refillable segment. In addition, the labels with one-sided coating fulfil all requirements for modern, waterproof paper and are optimally suited for the offset printing of labels for mineral water and non-alcoholic beverages.
Technical and Optical Features Remain Intact
The new label paper is produced Stora Enso’s German factory in Uetersen with a grammage of 70 grammes per square metre and was optimised for usage in high-speed printing presses and labelling machines. Eckhard Kallies, Head of Speciality Papers, explains: “Through NeoSet, we are responding to the globally increased demand from brand manufacturers for packaging solutions with improved ecological features. At NeoSet, a high fresh-fibre percentage is replaced with waste paper fibres. The combination of fresh fibres from sustainable forestry with fibres from waste paper recycling addresses this request from the industry.” At the same time, it has succeeded in maintaining the quality of the paper with regards to printing and labelling properties as well as appearance and in terms of touch compared to paper from 100% fresh fibre, assures Kallies.
Bionade Relies on Sustainability
An example of the great demand for sustainable packaging solutions is being offered by the refreshment beverage producer Bionade: “We want to do business while showing decency towards mankind and the environment”, says Peter Kowalsky, the Managing Partner of Bionade GmbH. “Thus, it is very important to us to also logically move towards sustainability with regards to packaging. Through the new ‘NeoSet’ produced by paper mill Stora Enso, we are on the right path here.” The new labels support the company’s sustainability course: The goal which it has set for itself is to become CO2-neutral in all company divisions by 2013. And the new labels are supposed to cause ten percent less CO2 emissions than conventional labels.
Purely Organic Production
According to the statements of the producer, the German Bionade GmbH company, Bionade is a non-alcoholic refreshment beverage that is unique worldwide which has been produced in a purely organic manner – by fermentation of natural raw materials based upon the brewing principle. Through the introduction of the beverage in the 1990s, Bionade created a new market for the segment of organic soft drinks. Based upon the company’s own purity standards, exclusively natural aromas, extracts and saps are used which have originated from 100 percent ecologically-certified cultivation. Consequently, through Bionade, not only a new beverage has been created, but rather also a completely new technology for production which, for the first time, has made it possible to produce non-alcoholic beverages through brewing technology in a purely organic manner.
This technology is based upon a biological process which will be used to ensure in a natural manner that the sugar used for the fermentation of brewer’s barley and water is not converted into alcohol which, as a rule, is the case under natural conditions. Instead, gluconic acid is created as the basis for the beverage. In addition, it is a very mild acid. Consequently, Bionade contains 30 percent less sugar than conventional soft drinks. The innovation is protected by a patent.
In October 2009, Bionade reworked its structures, formed a partnership with the Oetker Group and has since been on a successful path towards globalisation: Currently, consumer demand is increasing particularly powerfully in Austria, Scandinavia, Finland and the Benelux countries as well as in the USA.
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