You are here: interpack Magazine. Trends & Design.
Capri-Sonne: an award-winning classic
Articles
Capri-Sonne: an award-winning classic
Not many products manage to achieve the balancing act of remaining a very popular product worldwide with a packaging design almost unchanged for 40 years – becoming an absolute classic in the process. It was not until 2007 that the famous Capri-Sonne beverage pouch underwent its first new development since 1969.
In 1969 the first Capri-Sonne appeared on the market. In the meantime it has become one of the most popular children’s drinks internationally and is drunk in around 100 countries. When a product is internationally well-known, popular and famous - not least due to its striking packaging – then it takes a lot of courage, following decades of the same design, to go to the store shelves with a change. Capri Sonne took this step and was rewarded: the “Packaging of the Year” Award, presented for the first time this year by the Deutsches Verpackungs-Museum (German Museum of Packaging), went to the re-sealable 0.33-litre drink carton from Capri-Sonne.
Appreciation of the beverage carton
With immediate effect the newly introduced award aims to annually reward packaging in outstanding design with sustainable brand management and make it the focus of public attention. “The Award aims to honour the beverage carton as a classic in the packaging world and at the same time serves as recognition of the courage for further development shown by Capri-Sonne”, said Director and Chief Executive Officer of the German Museum of Packaging, Hans-Georg Böcher. The resealable beverage carton was introduced in 2007 and in the first half of 2009 registered a sales increase of 77% compared to the previous year's figures. The large drink pack is now available in 18 European countries.
Spouted pouch
For 40 years now INDAG, the Engineering Center of WILD, has been building the high-performance facilities to produce the unmistakable Capri-Sonne packaging. In 1972 the company built the first manufacturing, filling and packaging machines for the world-famous Capri-Sonne free-standing carton, the so-called pouch. Since then over 75 billion pouches have been produced and filled, mainly for Capri-Sonne. The Pouch Systems business division markets the technology associated with the spouted pouches but also for products in the foodstuff and pet food industry. In the meantime the company produces around six billion spouted pouches each year as tailor-made solutions for manufacturing, filling and packaging. This corresponds to half of all units produced worldwide. Pouch Systems offers efficient full-service solutions ranging from pouch manufacturing through to the filling process up to packaging in retail-ready containers – coupled with flexible packaging formats.
Concept confirmed
“The large Capri-Sonne is only one example of how successful the further development of the well-known pouch has been. The 0.33-litre version is aimed at young people who require the perfect beverage to take out and about with them. This is where the so-called “Spouted Pouch” comes in as the ideal packaging”, states Carsten Kaisig, Managing Director Deutsche SiSi-Werke GmbH & Co. Betriebs KG. The re-sealable film pouch is very versatile and in particular extremely light – a major advantage compared to PET or carton, Kaisig believes. With its tapered form, the spouted pouch is particularly handy, weighs only a few grams when empty and, correspondingly, has only a low waste volume. In addition to the large Capri-Sonne version, the packaging has in the meantime also been used for the “CAPS” sports drink and “ANGEL” energy drink.
20 million Euros for packaging
The Deutsche SiSi-Werke (Capri-Sonne) and INDAG have now underlined their cooperation by agreeing an investment programme in packaging development and technology worth 20 million Euro over a period of five years. The filling machine for the re-sealable standing pouch is regarded as the fastest in the world. By separating the manufacturing side from the filling process higher speeds can be achieved for both processes. According to INDAG, at 500 pouches per minute, the performance of the Pouch System is in the medium to high range.
More informations and functions
All articles from Trends & Design
The international German Packaging Award 2012 launches with a range of new categories and extensive services PepsiCo Brazil chooses filling technology from SIG Combibloc News on the Pro Carton Congress: Packaging in a digital world SIG Combibloc wins the Gulfood Award with drinksplus L´Oréal relying worldwide on OYSTAR IWK Awards Packaging Design With every sip: prebiotic extras for a healthy treat Cartons in a new dimension A Fan of Cartons Beyond the brand Multicoloured PET bottles from GIZEH Pizza Hut Costa Rica gets smart with pizza box FUSION bottle wins gold at The Cans of the Year awards Dissolvable fruitwash labels can clean food Fujifilm Speciality Ink Systems to win UK Best Factory Awards 2011 Rexam: a new, patented spray technology platform for fragrances The German Packaging Award 2011 Save Food: Campaign against global food loss expands Added value on the supermarket shelf Social Media: best practice at Krones AG German Packaging Award Quality in a square: the QR Code Tu-Plast releases water clear tubes with exceptional clarity Social media: A communications revolution causes a packaging evolution Consumers prefer a single green score on packs etma Tube of the Year 2011: innovation on a broad front Rexam publishes new Consumer Packaging Report Packaging in a Digital World - International ProCarton Congress 2012 A single standard for all Packaging in a Digital World - International ProCarton Congress 2012 EU aluminium beverage can recycling rate hits 64% OYSTAR wins red dot award Documentary "Taste the Waste" shows the global waste of food BBC report blames consumers for food waste EU aluminium beverage can recycling rate hits 64% EU aluminium beverage can recycling rate hits 64% Neuromarketing – The Brain at the Point of Sale 'Just Pure Water' cans tout aluminum's sustainability Backlit films for eco-solvent printers What do consumers want Coca-Cola India develops solar-powered coolers for rural areas Johnson & Johnson announces sustainability roadmap Heidelberg offers comprehensive package for alcohol-free printing RPC Halstead & Llantrisant grow garden care success Coke Can for a Young Way of Living Looking back at Interpack: Values and innovations Packaging Designs for Adhesives Recognised With Awards VDMA: interpack 2011 Preview VDMA: Kreative Flexibilität - Verpackungstechnologie Getting Noticed – At Any Price 80 Years of Difference Because It’s Fun and Tastes Good The POS from the Shopper’s Point of View Birthday Design interpack goes Social Media: Its own groups on Xing, LinkedIn and Facebook From the Cookie to a Cult Brand Augmented Reality - more than real A Bottle of Southern Spirit A Teddy Bear between Traditional and Modern Gloss and Glamour What is lettering good for on packaging? En Vogue? – Wine from the Can Mineral Water: “Sparkling” Packaging Not half bad: Environmentally friendly burial Exclusively designed bottles and glass decanters "Kleenex": A History of the Cellulose Tissue Big Mac's New Clothes Capri-Sonne: an award-winning classic Design – only a nice appearance? First Aid with Tradition Lifestyle with a Big Bang Night of Packaging: Brilliant Ideas Staying on Course in the Economic Crisis The “Premiere League” Who Packs the Nicest Bread Rolls?
Back to all from Trends & Design
This article belongs also to
Convenience & Packaging Packaging materials, packages & package production
