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Packaging Trends

Trademark protection for medicines

© Peter J. Oberhaus, Lekkerland GmbH & Co. KG

The pharmaceuticals industry is demanding even more flexibility from the manufacturers of folding boxes. On top of big orders from concerns that bundle their purchase, there is the trend towards very small batches. “White Packaging Technology” is tried out for these quantities. Folding box sections and package inserts are printed during packing. The trade in faked medicines is booming all over the world, and work on procedures for protecting originality is correspondingly intensive. There are systems that are orientated towards the consumer and ones that can only be checked with additional devices, such as tiny particles with a colour code or transparent ink that becomes visible under UV light.

Individualists and best agers

The industry is adapting to packaging products that are tailor-made even more precisely to the requirements of a society of individualists. From the standpoint of senior citizens, however, there has always been an absolutely fundamental task to solve: packaging that can be opened with stiff fingers, and lettering that can be deciphered even with impaired eyesight.

Packaging has its say

With RFID technology (Radio Frequency Identification Device), data is stored on a radio label (RFID tag), and this data can be read contact-free and over greater distances. A type of packaging that can be equipped with specific information – for an information-driven economy there is enormous potential here. The first applications are being found in particular in transport packaging.