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Packaging Trends

Good ideas create demand

© Iggesund Paperboard AB

The desire for luxury and opulence ensures that a traditional packaging form becomes a fashionable product: Elaborately constructed and finely finished folding boxes. Films with improved barrier characteristics make possible new presentation forms for fresh foods. Plastics that can be exposed to major temperature differences within seconds are the precondition of deep-frozen ready meals, which can be placed in the microwave together with the packaging.

Packaging design for more security

The manufacturers are looking for new ways to offer the consumers more safety through the design of the packaging. This is partly also actively required by the legislator. Manufacturer’s liability is strengthened in many countries. The processes in manufacturing medicines are more strictly regulated. In the FRG, a regulation is introduced for making packaging child-proof.

Coca-Cola in refillable PET bottles

The further development of blow moulding technology makes the production of PET bottles cheaper and improves their properties regarding permeability and surface finish. In 1986 Continental CAN (the USA) and Coca-Cola come up with an innovation: They present the world’s first refillable PET bottle for carbonated beverages.

Trend towards aseptic packaging

For the packaging of foods, companies increasingly use aseptic packaging in cardboard compound, as well as processing into deep-frozen goods or filling in tins. Retailing expands its range of these products constantly.