A Look back in Time | Trends in Consumption | interpack | Packaging Trends

A Look back in Time

Revival of investment

© Microsoft

As a reaction to problems such as state debt and mass unemployment, ever more industrial nations are wavering towards a supply-orientated economic policy. Less state, more individual responsibility is the creed. The importance of financial capital grows. The shareholder value is focused upon.

MS-DOS and green issues

In Silicon Valley, the foundations are laid for the transformation of the industrial society into the information society. At the beginning of the 80s, the operating system MS-DOS is presented, and the graphic user interface is launched later in the decade by Apple among others. There is renewed optimism. Although mass unemployment remains a social reality, private consumption is a substantial engine driving economic growth. Households equip themselves with additional electrical appliances, from answering machines to microwaves and video recorders. The yuppies seem to stand on the sunny side of the success, showing off their success with as many status symbols as possible. The trend towards more inwardness shows itself in New Age movements and esotericism.