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Packaging Trends I
1970-1979
A Look back in Time | Trends in Consumption | interpack | Packaging Trends
Packaging Trends
Packaging cheaper and better
The main requirements of the packaging industry are: 1. the costs of the packaging must be lowered and 2. Its processing and handling must be better adapted than previously to all aspects of its use – from the company to the consumer. Packaging is only efficient if it is optimized in its characteristics for the packaging and designed in a material-saving way; if it can be processed and filled by machine, rationally, without problems and in an energyefficient manner, and is suitable for transportation and storage without being impaired in any way. It must allow itself to be shaped and printed, so that it is suitable as an expressive means of communication. It must be easy for the consumer to open, and it must prove itself to be of practical assistance in the household. It must, finally, also be easy to dispose of and preferably be fully recyclable.
Innovation along the value creation chain
In order to be able to offer technical innovations that fulfil these requirements, more development partnerships are formed along the value-creation chain. The pharmaceuticals company Dr. Karl Thomae GmbH / Unternehmensgruppe C. H. Boehringer Sohn (Germany) and the company Carl Edelmann GmbH (Germany), for example, present a concept, in the trade press in 1973, for a standardization of folded boxes, which they have worked out together with the machine manufacturers CAM (Germany) and Höfliger + Karg / IWKA (Germany). Their aim is to formulate a clear rule for the length of the flaps and the side plates, so that one size of folded box can be processed on boxing machines of different types.
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New drinks can development (1973)
© Ball Packaging Europe
The most interesting new development of the time to emerge from the tin can industry was launched by Schmalbach-Lubeca (now Ball Packaging Europe, D), in which the flow-forming principle to produce two-part beverage cans was used commercially for the first time. The body and floor of the can are made of one piece. The new technique allows all-round printing without a disturbing seam.
More advertising space (1977)
© Weidenhammer Packaging Group
A tailor-made solution for the brand producer’s needs: Since 1977, Nesquik was introduced on the retail shelf in a rectangular composite can. The can is labelled all around. The conversion was made possible by Weidenhammer Packaging Group (D) who developed a new production technique – the longitudinal winding method. Compared to the parallel winding method (used up to then for non-round composite cans) manufacturing costs are 40 % lower
