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A Look back in Time
1970-1979
A Look back in Time | Trends in Consumption | interpack | Packaging Trends
A Look back in Time
Crisis and opportunity
Right at the start of the decade, there are symptoms of a global crisis. The Bretton Woods system of fixed exchange rates comes to an end in 1973. The oil prices shock of 1973 is followed by a further leap in the price of unrefined oil at the end of the decade. Rates of growth in the industrial nations sink, prices rise and the phenomenon of mass unemployment spreads.
Rethinking with new technologies
Rising turnover figures no longer go without saying in the companies. Those with responsibility make intensive efforts to increase productivity. The development of microprocessors offers a particular opportunity. In 1971, Intel brings the 4-bit processor Intel 4004 onto the market. The first industrial robots come into use at car manufacturers.
Freer and more aware
The consumption curve receives a bend, but the desire for prosperity remains. At the same time, a critical standpoint is being expressed. In 1972, the Club of Rome publishes “The Limits to Growth”. The protection of the environment becomes a political subject. Ways of life are more open in the 70s. The culture of the young “twens” has an influence on the attitude towards life of the whole society.
