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A Look back in Time
1950-1959
A Look back in Time | Trends in Consumption | interpack | Packaging Trends
A Look back in Time
From zero to 15 percent
In the middle of the 1950s, all the signs are set on economic growth in the western industrial nations. The leading economic nation, the USA, can support itself on strong internal demand. North American companies initiate worldwide prosperity. 1955 is one of the most successful years of the economic miracle or “Wirtschaftswunder“ in Western Germany: Industrial production increases by 15 percent compared with the previous year. At the end of the decade some realize their dream of going on holiday in the south. Others at least eat Toast Hawaii.
Trends for mass consumption from America
The prosperous society is taking shape in Europe, with the USA as its role-model. Undisturbed by the direct effects of the two world wars, the conditions for mass consumption are being realized there. The range of consumer products on offer expands rapidly. Quickly changing trends reduce the length of product cycles. The idea that as many areas of life as possible need to be modernized is prevalent. In the fifties, the “American Way of Life“ becomes a guiding vision of consumption all over the world.
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The housewife continues to pay attention to saving money, but expectations as regards the standard of living are higher. Due to real improvements in income, broad strata of the population can buy products that are for pleasure and status, after almost two decades of war economy and an economy of scarcity.
