A Look back in Time | Trends in Consumption | interpack | Packaging Trends

A Look back in Time

The world converges

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The trading nations liberalize their markets and reduce barriers to trade. The European countries come closer to realizing a continental internal market. The companies are internationalizing their value-creation chains. The phenomenon of the time is called globalization. The Internet is the medium of the time. The “New Economy” is based on information technology. E-commerce changes the perception of business processes.

Unlimited openness

In the sciences too, there are attempts to overcome limits. In 1990 the human genome project starts. The foodstuff industry produces genetically modified plants. In society, there exists a wide variety of divergent ways to present oneself. The minimalist fashion of Calvin Klein is on sale just as well as tattoos and piercings. The gender roles melt away in the unisex look and androgyny. The individual is able to select an option for self-expression that is adequate to him/her. In sit-coms, talk-shows and reality shows, television makes private affairs public. The consumer goods companies have to adjust their product ranges and marketing activities to ever more divergent target groups.